The Pros and Cons of Citizen Diplomacy

Soft sell and hard sell are two very different things. I understand what the author of this article is trying to say. Word of mouth is indefinitely more credible than government slogans. People believe people not organizations that make opinions for people. I think the importance of word of mouth is definitively becoming more important in democratic society’s because what people think often influences everything around them. And in turn it comes back to the original source which then changes according to what people thought. Its a cycle that really has no end because the company being thought about will always change to fit what the people want. In a way this is not a good system because who is to say what a person wants is right?

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